Research - Reece, Laura, Ned

The Hospital Broadcasting Association

The Hospital Broadcasting Association (HBA), more formally known as the National Association of Hospital Broadcasting Organisations (NAHBO) is the national charity that supports and promotes Hospital Broadcasting in the UK.

The HBA is managed by a committee elected from its membership and is staffed entirely by volunteers.

As well as promoting hospital broadcasting and representing its members, the Hospital Broadcasting Association offers its members a variety of services as well as professional advice.

The association currently consists of 227 individual broadcasting stations, representing a large number of volunteers. Patients in many UK hospitals benefit from programmes designed to make life better for people in hospital and aid their recovery.

The Hospital Broadcasting Association has two membership categories and new members are always welcome. Membership is open to individuals or hospital broadcasting associations.

Radio Addenbrookes

What is the aim of hospital radio?

We want to make patients’ stay in hospital as comfortable and pleasant as possible. No one really wants to be in hospital, but if we can provide a welcome distraction and bring a smile to a few faces then we have achieved our aim.

What types of show are broadcast on Radio Addenbrooke’s?

Most shows are music-based, but we also like to involve patients as much as possible through quizzes, interviews, etc. All shows are put together with the patients’ tastes in mind. Many shows are request shows, where the patients choose the music that we play.

This results in a wide range of music – probably more varied than the selection any commercial station plays. The most popular artists/composers include Mozart, ABBA, Frank Sinatra, Barbra Streisand, Elvis Presley, Daniel O’Donnell and Robbie Williams.

The Radio Hillingdon Top 50 Artist Chart

The 50 most requested artists based on all the
requests from the past 12 Months:

01 Frank Sinatra 02 Elvis Presley 03 Beatles 04 Dean Martin 05 Abba 06 Queen 07 Stevie Wonder 08 Rolling Stones 09 Michael Buble 10 Glenn Miller 11 Daniel O Donnell 12 Dolly Parton 13 Nat King Cole 14 Cliff Richard 15 Jim Reeves 16 Matt Monro 17 Bob Marley 18 Tina Turner 19 Johnny Cash 20 Michael Jackson 21 Acker Bilk 22 Vera Lynn 23 Elton John 24 Lady GaGa 25 Neil Diamond

26 Take That 27 Patsy Cline 28 Robbie Williams 29 Buddy Holly 30 Tom Jones 31 Rod Stewart 32 UB40 33 Beyonce 34 Carpenters 35 JLS 36 Bee Gees 37 Chris De Burgh 38 Westlife 39 Bon Jovi 40 Ella Fitzgerald 41 Beach Boys 42 Simon and Garfunkel 43 Bette Midler 44 Engelbert Humperdinck 45 Katherine Jenkins 46 Led Zeppelin 47 Susan Boyle 48 Val Doonican 49 Barbra Streisand 50 George Michael

Social Action and Community Media Production Video Examples

The Oxjam Takeover

Oxfam has a month-long music festival called Oxjam. This event is run all around the UK and is organised by people who have volunteered to help. The Oxjam music festivals help raise money to save lives around the world.  

The Oxjam Takeover is a social action production. The video begins with an animated title sequence of the Oxjam Music Festival. This is Oxjam’s official title sequence. There is no background music (BGM) to the intro. However, there are sound effects (SFX) that can be heard along with the animated effects to give an edge. For technical codes and conventions, there are shots of the singers and musicians playing at the music festival. The video editors have faded in the text saying “a month long music festival” and “hundreds of events”. One hears diegetic sounds of the musicians playing and the artists singing. There are also shots of the crowd/customers enjoying the excitement. From this, one knows that hundreds of people like to be at a music festival and it is an advantage for Oxjam because they will raise plenty of money. The style of the video is promotional because it promotes Oxjam. The purpose of the video is to show what it is like in the Oxjam Music Festival. There are interviews of the Takeover Managers who say that they had “seven hundred people” volunteering to help make the event “innovative” and “unique”. These managers promote the live music venue and are working with lots of people in the music industry.

Marriott’s Walk, Witney, West Oxfordshire

This video is an introduction to Marriott’s Walk shopping and leisure centre that is being opened in Witney, West Oxfordshire. The title sequence shows three mini clips of the shots showing what is happening in Marriott’s Walk. They both fade in along the left to look like a dynamic transition. The sunbeam effect that fades from the title sequence to the shops makes it bright and wonderful. One hears non-diagetic music in the background that sounds pleasant. There are close up (CU) shots of the store banners such as M&S and Café Rouge. These shots show what new “shops” and “leisure facilities” have been built in Marriott’s Walk.  The music is then turned down to introduce the commentary that talks about how Marriott’s Walk has become a success in Witney. There are interviews of the general public who have been shopping there and say how “brilliant” the place is for Witney. The people are delighted and excited. Some people are happy that they don’t have to go to Oxford or Banbury to go to the cinema anymore because there is Cineworld in Witney. This video promotes the town of Witney as well. There are images of what Witney used to look like in history. The commentary says that Marriott’s Walk was named after the “Marriott blanket making family” who made Witney famous for weaving blankets in that period. 

HE Full Circle (Lenzflare Creative Production UK)

The HE (Higher Education) Full Circle video is a promotional film for the project. It starts off with the logo of Staffordshire University fading in. This shows that the HE Full Circle project was organised at that university. Then there is a cube spin transition to the Advantage West Midlands logo, and another transition to the North Staffordshire Regeneration Zone logo. These companies funded the project. The aim of the HE Full Circle project is to encourage entrepreneurship and enterprise to young university graduates so they can start their own business in the future. There are clips fading in of people working. There is text that explains what the HE Full Circle project does for other people like the ones seen working. At 1:01 of the video, the editors have created a reel on the left side with images of the young entrepreneurs scrolling down. There is a variety of text scrolling next to it with names of companies. One can see interviews with certain people have their own business because they got a bursary. These interviews are examples of what the HE Full Circle can do to people and what will they do in the future. The project can help give university graduates a bursary so they can get a job.   

 

Analysis of example briefs - FIRST DRAFT

Be ©reative

Be ©reative wants to organise a campaign that encourages young people to work in the film, video and television industries. They want people to inform their own creative campaign that must encourage young people to respect the UK media industry  and make a desicion to watch real film and TV.

What I can do to fulfil this brief is to use alot of creativity when making a campaign because I am a very creative person. I can also learn more about film, video and television industries so that I can understand them and be able to value and respect them, like Be Creative want the campaign to do. The campaign must target an age group of 11-18 year olds. For the campaign to be interesting for them,  I must find out what appeals to a group of people between that age group. To enter Be Creative, I must create a unique advert for that target audience. To do this I must produce either some radio commercials or some filmed or animated adverts. Both lasting up to thirty seconds. I can learn how to animate on a computer so I can use my imagination to produce something unique. I can produce a radio commercial that will be catchy and interesting to draw in the target audience. This gives me an opportunity to use different editing software for further productions.

The Be Creative brief is a competition brief. So it is advertised on the film education website to invite people to take part.

New Look 

Scorch London wants to produce TV commercials to promote the New Look Brand. The brief also says that it wants to work on an autumn/winter campaign.

To join them, I must show them that I have heard of New Look and know alot about what the store does. They have been editing their filmed footage into five different commercials which feature such clothes like boots, coats, knitwear, party clothes and going out clothes. I can create five commercials that will each talk about one of the following types of fashion. I believe it is useful to do that because it is more engaging for the audience so that they will, to start with, watch a New Look advert that shows them new coats. If they are appealed by the clothes from the advert  that New Look offer, they would want to find out if New Look has anything else to offer such as boots and party clothes. Each advert that comes up on television will explain what New Look has in store. The audience will have different interests in what type of fashion they want to buy from the New Look store. This idea will help make the commercials more contraversial. This brief, from the Scorch London website, is cooperative so it has collaborated with New Look.   

Fleetwise EV300
The Fleetwise EV300 Initiative needs partners who are both strategic and fleet. Those people must help with the electric vehicles in the Greater Toronto Area. A Strategic person will have been working with other companies and organizations, and will be interested in electric mobility. A public or private fleet person can take part if it can aquire one electric vehicle that can be a plug-in hybrid or a full electric one.

What the EV300 project does is require fleet partners to help reduce greenhouse gas emmisions that make pollution by incorporating electric vehicles.

Example Social Action and Community Media Production Work

Oxfam Music Festival
http://www.oxfam.org.uk/oxjam
http://www.youtube.com/user/Oxjam4OxfamGB?blend=7&ob=5#p/c/9FF3FE8630867910/39/5frqzlmtnEs


Lenzflare Creative Production
http://www.lenzflare.com/p/why_choose_us.php
http://www.lenzflare.com/p/work_promotional.php
http://www.youtube.com/user/mediamottram#p/u/3/XFzIZf1xMEs


Marriotts Walk, Witney, West Oxfordshire
http://www.youtube.com/watch?v=n6vE31ovsLo

Example briefs

Be ©reative
http://www.filmeducation.org/
http://www.filmeducation.org/becreative/


Fleetwise
http://www.youtube.com/user/TorontoAtmospheric
http://www.fleetwise.ca/
http://www.toronto.ca/taf/fleetwise.htm#involved




New Look

The Brief

To produce a series of TV commercials to promote the New Look brand, and form a key part of their autumn/winter campaign.

The Approach

Filming in two locations in Scotland over three days, we took in the splendour of Loch Fyne as well as parts of Edinburgh. The footage was then edited into five different commercials featuring boots, coats, knitwear, party wear and going out wear. Graphics highlighting the various offers were composited into the footage, which was then graded to produce a series of stunning commercials.

They were aired over an eight week period throughout autumn/winter in the UK, on all major channels, including prime spots during The X Factor.

A Creative Media Brief

A creative brief is a statement that explains what you want, how you want it done, what it will look like, and ideally how you work on it.

Ofsted proposal

I propose to take the role as a Video Editor for Ofsted. I have been reading their brief and discovered that they propose to make three 5 minute webisodes that helps explore a learner’s life through further education. It is called The Magical Journey Through Further Education. 

Inspired by the brief, I looked at Ofsted's official website. I found out that they inspect and regulate services that look after children and young people. They also offer education and skills for learners of all ages. They are currently seeking to commission three short documentary films on their website. 

I am also confident in filming with a camera. As the websiodes will be aimed at teenagers aged 14-15, I can interview them on camera so the audience will get that they are looking forward to future education and people will understand their thoughts and feelings about the experience. I can add the filmed shots together to make one 5-minute long episode.

I have been video editing for six years. I have experience with Adobe Premiere Pro, Final Cut and Windows Movie Maker. I had work experience as a trainee videographer. It was at The Recycler. I was creating videos there with Final Cut which can be used on a Mac.